Programmatic Connectivity That Actually Works in Production
Integrate your DSP or SSP with Xenolt via OpenRTB 2.5 and lightweight XML/JSON supply feeds. Built for low-latency routing, predictable first-price auction behavior, and a clean operational rollout — without the back-and-forth that slows most integrations down.
For DSPs — Connected Demand
Direct native inventory. Consistent throughput.
Connect to Xenolt's CPC supply through a standard OpenRTB 2.5 path. Every impression that reaches your bidder has passed Shield-V1 filtering — so your models are working with clean signals, not noise.
Full support for native and banner objects, with encrypted bid handling for production environments.
Distributed edge processing helps keep auction response times stable across major traffic corridors.
Transparent clearing mechanics. Build your bid strategy without guessing how the price is settled.
For SSPs — Flexible Supply
Route inventory to demand through paths built for speed and simplicity.
XML and JSON endpoints, native format support, and JS-based delivery options — adaptable to your existing supply pipeline without requiring a full rebuild.
XML and JSON endpoints support lightweight integrations for aggregators, search products, and custom supply pipelines.
Adapt the integration to your inventory model — no forced format constraints.
Creative and traffic validation at the supply layer. Cleaner inventory means less downstream risk for your partners.
Strategic Market Verticals
The platform performs best in verticals where click intent matters: real estate, finance, education, SaaS, e-commerce, and mobile apps. CPC ranges from $0.008 to $0.85 depending on segment and geography.
| Vertical | Avg. CPC | Target GEOS | Xenolt Advantage | Entry Threshold |
|---|---|---|---|---|
Real Estate & Development | $0.15 - $0.85 | Tier-1, Global Reach | High-intent lead generation and stable premium audiences | High |
Finance & Insurance | $0.08 - $0.40 | Tier-1, USA, Europe | Scalable demand with stronger commercial signal-based segmentation | Medium |
Education & E-learning | $0.05 - $0.25 | Tier-1, LATAM, SEA | Native placements with stronger engagement and clear unit economics | Low |
SaaS & B2B Software | $0.10 - $0.55 | Tier-1, Global Reach | Global reach with audience profiles suited for B2B demand | Medium |
E-commerce & Retail | $0.01 - $0.12 | Tier-1, Global | Broad scale for seasonal promotions and retail campaigns | Lowest |
Mobile Gaming & Casual Apps | $0.008 - $0.06 | Tier-1, Tier-2, Global | Precision OS targeting and cleaner install-flow optimization | Lowest |